NEW RULE

Manufactured news is inappropriate.

On Monday, ESPN published this headline: Bears' Cutler turns heads with Hester criticism.

Jay Cutler did not criticize Devin Hester. Cutler evaluated a wide receiver. Hester acknowledged the evaluation. ESPN may employ reporters. They may report several stories. However, entertainment is their priority. Manufactured conflict and storylines… Overstated observations and opinions… Production over precision… Volume over veracity… Vince McMahon should supplant George Bodenheimer.

Instead of act one, ESPN should present page one.