Sunday, February 03, 2008

Super Bowl XLII Ad Rates

Commercials, aired between kickoff and post game, listed by break. Rating scale between one lowest and ten highest.

Bud Light (Breathe Fire) 8
Audio (Godfather Spoof) 7

Diet Pepsi Max (What Is Love) 7
Sales Genie.com (Cartoon) 6

Bud Light (Hidden Items) 8
Under Armour (The Future is Ours) 6

Bridgestone (Animals Screaming) 8
Doritos (Kina Grannis) 9

G2 (Derek Jeter) 8
Go Daddy (Internet Tease) 2
Dell (Join Red) 8

Fed Ex (Pigeons) 9
Cars.com (Stone Circle Death Match) 7
Tide (Talking Stain) 7

Budweiser (Clydesdale Training) 10

Toyota (Badgers Quiet) 7
Garmin (Napoleon) 8

Career Builder.com (Heart Quits) 9Pepsi (Lizards Dancing) 7
Drug Dealer (Anti Drug) 5

GMC (Hybrid) 6
Bud Light (Foreign Accents) 9

Planters (Unibrow Girl) 5
T-Mobile (Charles Barkley\Dwayne Wade) 9

Pepsi (Justin Timberlake) 8
Doritos (Fan Creation) 9

Cars.com (Witch Doctor) 6
Sales Genie.com (Panda Bear) 4
Vitamin Water (Shaq Jockey) 8

Bud Light (Cavemen) 9
Doritos (Carmen Electra) 4
Bridgestone (Richard Simmons) 8
Career Builder.com (Singing Bug) 1

Hyundai (New Car) 1

E-Trade (Baby Buys Stock) 4
Bud Light (Fly) 8

NFL.com (Chester Pitts) 10
McDonalds (Dolphins) 8
Cargill (Flavor Robot) 5

Thurmasilk (Famous Women) 7
Coke (Parade Floats) 8

Coke (James Carville\Bill Frist) 10
Jeep (Kid’s Bikes) 3

E-Trade (Baby Rents Clown) 1
Taco Bell (Fiesta Platters) 4
Gatorade (Dog Drinking Water) 1

Bud Light (Jackie Moon) 1
Hyundai (Genesis) 1

Victoria’s Secret (Happy Valentine’s Day) 8
Amp (Jumper Cables) 2

Overstock.com (Package) 6

Chrysler (Post-It Notes) 7

California Cheese (French Cows) 7

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