Monday, January 21, 2008

NEW RULE

News is not media generated.

On Monday, Indianapolis Colts Coach Tony Dungy announced his return. His contract was not expired. His retirement contemplation was annual. Yet, Dungy’s decision was “ESPN Breaking News.” Enough. The media covers news. We do not create news. We do not generate hype or momentum. Journalists are advocates, narrators, and witnesses. We are not God. We should remember this.

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